I just love typography as the main element of brand design. LOVE has just designed packaging for LA fashionista and socialite, Peri Arenas.With a new fashion boutique opening on California’s Robertson Boulevard, Peri briefed LOVE to design packaging that would create standout and match her ballsy personality.
Taking cues from the playful fashion labels Peri loves – as well as her straight-talking style – LOVE developed the PERI.A brand identity and rolled it out on the packaging. Brought to life with punchy copy and attention grabbing type, PERI. A sets out to shake up the American fashion-scape which Peri felt had become “boring and safe”.
Chris Myers, senior creative director, who headed up the project explains how LOVE was approached: “It’s not often that you’re recommended to a client in a Beverley Hills hair salon – but that’s how we ended up on a call with Peri.
This modern approach to tea packaging has stolen our hearts.Interabangdesigned the packaging for GREK, a new tea company that is located in Greece.
“Interabang have completed the branding and packaging for GREK: a new tea company importing high quality herbs from Greece where they thrive – loaded with essential oils, solar energy and aromatics. Bringing that vitality to an infusion is something of an art and GREK have focussed on finding the perfect proportion of the right varieties from the right areas of Greece.
The founder’s tales of childhood trips to Pyrgi during the immersion phase of the project proved inspirational – the mono, geometric Xysta tiles synonymous with the island being a perfect representation of perfection, clarity and simplicity. These tiles not only became the flavour signposts for the front of packs, but also offered a distinctive visual richness when used as a pattern across touchpoints.”
Swedish paper manufacturer Holmen Paper has a new identity designed by creative agency Volt. Unusual for a paper company this identity is clean and modern, making use of a bright colour palette and bold typographic layouts. They’ve also created an animated icon suite that will be used across brand communications.