In 1935 Allen Lane’s newly formed publishing company needed a logo and its founder dispatched 21 year-old production editor and designer Edward Young off to London Zoo to find and draw a suitable penguin. Lane hoped to replicate the success of the Hamburg-based Albatross Books and recognised that a symbol was a vital addition to the design of his affordable paperbacks, alongside the familiar stripes and colour coding that would define Penguin books for years to come. MORE
Graphic Design 