Apple logo (1977)

Art director Rob Janoff came up with the rainbow-striped logo that ran from 1977 until 1998. “I designed it with a bite for scale, so people get that it was an apple, not a cherry,” Janoff has said. “The only direction we got from Steve Jobs was ‘don’t make it cute’.” The stripes were a reminder that the Apple II had a colour monitor. After 1998, Apple took its design in-house. The stripes were dropped after the decision to make the logos larger on products, requiring a less obtrusive colour-way.

I prefer the new one!


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