mousegraphics designed the adorable packaging for the AHA Dear Coffee Series.
“The brief was that they needed a logo and packaging for our cold coffee drink. The target consumer is a consumer with a working routine and busy schedule.”
“The Chinese name of the product translates phonetically to ‘AHA’. We decided to turn this fact into an aesthetic argument and used it to create a logo with anthropomorphic references. The specific coffee containers are defined by the use of this logo and, in the case where mousegraphics also designed a cup-like container, the logo became a decisive structural element. In this way the product logo animates the packaging with a friendly, memorable face.”