Internet advocacy and software group Mozilla has revealed its new logo and brand assets – including a bespoke typeface, colour palette and proposed approach to imagery – following a seven-month “open design” process documented on its blog
Today – after seven months, thousands of emails, hundreds of meetings and three rounds of research – the company has finally revealed its new logo, along with a proposed colour palette, language architecture and approach to imagery. Mozilla is now inviting feedback on the branding and says it will continue to share updates as final guidelines are developed.
Peter Bil’ak of Dutch type foundry Typotheque has created a bespoke font, Zilla, for the wordmark and accompanying copy. The font is reminiscent of Courier – the default font used for coding – and was selected for its “journalistic feel”, reflecting Mozilla’s internet advocacy work. It is open-source and will be available to download for free.
Mozilla creative director Tim Murray says the company chose to work with Typotheque because of the foundry’s expertise in “localisation” and creating fonts in various languages. As Murray points out, the design bucks the current trend for sans serif fonts in favour of something rooted in the visual language of the internet.