Record sleeves photographed in London

As a celebration of the music heritage of the capital, Alex Bartsch’s latest project puts the reggae artists and musicians of the 60s, 70s and 80s right back into the surroundings which helped form their work.

Holding each album cover at arms length, he has reshot a series of over 40 reggae sleeves in exactly the same place as they were originally taken in postcodes stretching across the capital. It’s a simple trick – but one that cannily brings these record sleeves to life again, while putting them within the historical context of the city.

“The image on a record cover usually remains within defined borders, instantly recognisable as a record cover, but not so much as a location,” says Bartsch. “Approaching the scene from a wider angle and revealing the cover’s surroundings brought me, and will hopefully bring others, closer to the time and place of the original photo shoot.”Various Artists, Harder Shade of Black (Santic, 1974), rephotographed in Hackney Downs, London E5, 42 years later. Photos © 2016 Alex Bartsch, courtesy One Love BooksSmiley Culture, Cockney Translation (Fashion Records, 1984), rephotographed on Plough Road, London SW11, 32 years later. Photos © 2016 Alex Bartsch, courtesy One Love BooksPat Kelly, Pat Kelley Sings (Pama, 1969), rephotographed at the Albert Memorial, London SW7, 46 years later. Photos © 2016 Alex Bartsch, courtesy One Love BooksMoodie, Early Years (Moodie Music, 1974), rephotographed on Downhills Park Road, London N17, 41 years later. Photos © 2016 Alex Bartsch, courtesy One Love BooksJohn Holt, 2000 Volts of Holt (Trojan Records, 1976), rephotographed in Holland Park, London W14, 39 years later. Photos © 2016 Alex Bartsch, courtesy One Love Books

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