This black and white themed wedding is taking place between two performers, she’s an actress and he’s a comedian. The pair want their wedding program to be like a performance program with their wedding party appearing as the cast. The running order of the day has been spilt into acts. The invitation follows the same theme and is presented like a theatre ticket with a perferrated end that can be used as the RSVP.
“Matthew wanted [the identity] to feel emotional and raw,” says Pentagram partner Harry Pearce. “The typography is very simple, but it’s done with a huge amount of detail and craft and that’s the spirit you get from it … there’s a directness and optimism and self–confidence.”Pearce says the identity system was inspired by ghost signs and hand-painted type found on buildings around London. He also looked to The Old Vic’s archives in Bristol.
While the identity draws on vintage advertising, it avoids pastiche and instead feels fresh and contemporary. “That was our vision, to create something that felt very contemporary, but with one foot in the spirit of the past,” says Pearce.
The holidays are approaching and we all know what that means, the Starbucks red holiday cup is here! This year 13 cups will serve hot and even cold beverages. Starbucks approached the design of the cup with the customer in mind. Crowd sourced and designed by their very own customers, each cup was entered into a contest through instagram last winter and selected for this year’s holiday cup.
John Lewis has created a cutesy, animal-led spot for its Christmas ad this year, which is gently funny rather than the usual tearjerker. But does it do enough for the brand to retain its Christmas ad crown?
For those not accustom to the spiced delicacy, Chai has been served in India for centuries and Indian families each have their own recipe. In the surrounding world the popularity of chai has recently soared and the UK, in particular, has been taken by storm.
Having developed two new flavours to add to the range, Tea India decided that it was time to develop their brand further, revisiting the packaging designs to better equip the brand to compete in an increasingly competitive market.
As a celebration of the music heritage of the capital, Alex Bartsch’s latest project puts the reggae artists and musicians of the 60s, 70s and 80s right back into the surroundings which helped form their work.
Holding each album cover at arms length, he has reshot a series of over 40 reggae sleeves in exactly the same place as they were originally taken in postcodes stretching across the capital. It’s a simple trick – but one that cannily brings these record sleeves to life again, while putting them within the historical context of the city.
“The image on a record cover usually remains within defined borders, instantly recognisable as a record cover, but not so much as a location,” says Bartsch. “Approaching the scene from a wider angle and revealing the cover’s surroundings brought me, and will hopefully bring others, closer to the time and place of the original photo shoot.”
“AllCreative has a simple ambition,” says its founder, AMV BBDO creative chief Paul Brazier, “To reveal every creative job in the form of a short film that will inspire people a step closer to their chosen career. From a young age, I was given the impression that the creative arts were secondary and inferior to an academic career path. Later in life, I realised just how huge the creative industries are and their importance to Britain.”