There is a new ad trend in town. For the last few years, advertising for women has been heavily focused on empowerment, with many brands overtly throwing their hats in with a feminist position. Recently though this has evolved into a wider movement towards diversity.
Diversity is in fashion right now, and hopefully it will stay that way. Ads are starting to reflect a desire from consumers for the communities that we live in to be more accurately reflected in our media: for the variety of different ages, races, shapes and styles that we see around us every day to appear on billboards and TV screens. The most recent example of this is this new, widely shared spot for H&M: