Monthly Archives: October 2016

Poppy boxs by Bottega Louie

“We really love surprising our guests with limited edition boxes so we try not to impose too many restrictions when designing them. We love bright, eye-catching designs that can stand on their own. BL had launched a line of single piece chocolates in the fall of 2015 that featured a bright, warm red and we wanted to continue that vibrant color in this new packaging. We had talked about the possibility of butterflies and flowers for this box because it felt seasonally appropriate and was a direction we hadn’t executed before” says Erica Gibson.

Fashion is a huge inspiration. We started designing this box in January when pre-spring lines were previewing illustrative florals in rich, contrasting patterns. Vivienne Westwood, Stella McCartney, Gucci, and Kenzo were inspirations, to name a few. I had started with illustrating a beautiful Helleborus odorus flower, but it was overly delicate and an obvious design for a Bottega Louie summer macaron box. The poppy illustration started with more detail and tonal variation but through the editing process, the design started to felt more contemporary as it moved away from literal and became more and more abstracted. Marimekko is an excellent reference of how to really nail simplicity in patterns. 

Thanks for FRANKS

Thanks For Franks are hand-baked granola bars that are sure to make your mouth water. These tasty snacks come in flavors like “Three’s Company”—cashew, raspberry, and chocolate—or “A New York Minute”—salted caramel. The Collaborators designed the packaging to highlight the savory and sweet combos of these gluten free granola bars.

“There is no compromise with Frank’s flavours, and we knew that it was incredibly important that the designs reflected this. Using vibrant colours and bold messaging, bucking the trend from ‘better for you’ style language and recessive palettes.”

“The pattern designs were inspired by Frank’s penchant for a flamboyant shirt and the many stories of his travels across America, where he learnt his trade. Each flavour illustration draws reference to part of his journey—such as Salted Caramel which he discovered in the world famous deli Dean & Deluca in New York City.”

H&M is rightly being applauded for its new fashion campaign

There is a new ad trend in town. For the last few years, advertising for women has been heavily focused on empowerment, with many brands overtly throwing their hats in with a feminist position. Recently though this has evolved into a wider movement towards diversity.

Diversity is in fashion right now, and hopefully it will stay that way. Ads are starting to reflect a desire from consumers for the communities that we live in to be more accurately reflected in our media: for the variety of different ages, races, shapes and styles that we see around us every day to appear on billboards and TV screens. The most recent example of this is this new, widely shared spot for H&M:


“Help! It is inspired by the Beatles song, but the same thing is another thing, it’s another song … With this concept ‘It’s not the same song,’ the project of self-promotion is developed, with the support replication of a limited edition vinyl with a number of details inside (business card, poster, sticker) and a CD with Corporate information. And to reinforce the concept, while corporate pdf read, it has designed a playlist with several versions of the song Help! Do you need somebody?”

Help! the vinyl (3).jpg

Mozilla rebrand

Mozilla announced it would be rebranding after inviting feedback on possible themes for the new branding – the company announced seven possible design routes. Of these, four have now been scrapped, two have led to new ideas and one has been developed further.Possible design routes for Mozilla's new logo and visual identityTim Murray, head of Mozilla’s creative team, says the final four concepts were chosen based on feedback on the seven initially put forward, as well as “principles of good design” and Mozilla’s overall brand strategy. Protocol 2.0 is the only surviving option from the previous round – it uses a colon and two forward slashes as a reference to Mozilla’s role as a ‘building block of the web’.

Protocol 2.0


“By putting the internet http:// protocol directly into the word – Moz://a – it creates a typeable word mark, and by doing so alludes to Mozilla’s role at the core of the Internet (and hence the ‘Pioneers’ positioning). We’ve also beefed up the blue to the classic RGB #0000FF (as used by Netscape) to further enhance its ‘roots of the web’ credentials,” writes Johnson.

The typographic word mark could also be expanded into a typographic and pictogrammic visual language with characters swapped out randomly for other fonts and emoticons.Protocol 2.0 features a typeable word mark

The Flame

The Flame merges an 'M' and a pixellated flame

The Flame is a new design route which combines a pixellated flame with the letter M. Johnson says the flame acts a symbol for Mozilla’s “determination to remain the beacon for an open, accessible and equal internet for all [one of the key aims of the rebrand is to better reflect Mozilla’s internet advocacy work] and something that a community gathers round for warmth.” Pixels can be swapped out for code and the flame can be adapted to incorporate flags from various countries.Possible applications for The FlameThe Flame could also be adapted to incorporate national flags


Burst is also a new concept. Jonson says it is inspired by Mozilla’s role in “recording and advocating the health of the internet” and experiments with data-led ideas. It is also loosely inspired by Wireframe World – one of the initial design routes put forward.

“As we looked harder at data sources we realised that five was a key number: Mozilla is collecting data around five key measurements as we type (and you read), and there are five nodes in a capital ‘M’. So we combined the two thoughts,” he writes.Burst is a colourful design based around a capital M

Dino 2.0

The final option, Dino 2.0, provides a link with the company’s now defunct dinosaur logo (a design that is no longer used externally but one that Johnson says there is “still a lot of love for” among the Mozilla community). The design builds on initial design route The Eye (pictured top), which has since been discarded, and uses a chevron and white type to suggest a ‘zilla’. The eye can blink and jaws can chomp, adding animated elements to the design scheme.

Dino 2.0The Dino mark can be used to create a range of symbols for sub-brands

Royal Mail releases Agatha Christie stamps with ‘hidden clues’

The set of six stamps were created by Jim Sutherland of Studio Sutherl & and illustrator Neil Webb and include elements that react to UV light and heat.

One of the six Agatha Christie stamps by Royal Mail
And Then There Were None: A poem, key to the plot, is the moon’s reflection, and the mysterious U.N.Owen appears at the lit window.

Miss Marple investigates a body found in the library.
Miss Marple investigates a body found in the Library

Agatha Christie stamps by Royal Mail
There’s a killer in the shadows, and Poirot looks on from the flames

One of the six Agatha Christie stamps by Royal Mail
Murder on The Orient Express: Don’t be distracted by the red kimono character, she distracts the viewer from the killer hidden behind a heat sensitive ink curtain. The curtain disappears when the stamp is touched, and names of suspects are written along the train track in micro text.

A Murder is Announced
Murder is Announced

Agatha Christie stamps by Royal Mail
The Mysterious Affair at Styles: Poirot and Hastings investigate the crime scene – forming the skull, as the murderer used poison. The whole stamp is then reproduced in miniature on the poison bottle.

Each stamp also has a hidden letter, which combine across the set to spell ‘Agatha’. The presentation pack for the stamps is like a bookshelf packed with original objects, photographs, book covers and a timeline of the the author’s life.

Agatha Christie Royal Mail

Love Water – Ramer Sponges

How often do you run some hot water for the bath and spend a night soaking in a bubbly tub? If you’re like most other busy folks, then not often enough. Ramer Sponges hopes to change that, though. Buddy designed the packaging for this line of body sponges, from super soft to invigorating to one that’s perfect for baby. Each one comes individually wrapped in a moisture-sealed pack and allows consumers to see the product itself. The heart-shaped logo promotes self-care and enjoyment of the little things, and the font is modern and unobtrusive. Just looking at the sponges generates calming effect, perfect for those who are stressed and need a mini mental getaway.