Toni&Guy rebrand

The agency was briefed to create a new design that would showcase the brand’s strong fashion roots, conveying its eclectic and bold personality, and also to emphasize its London heritage. 

The primary objective of the redesign was to ensure that Toni&Guy stayed relevant and competitive in a crowded market filled with premium brands focusing on salon quality and strong heritage. 

Ben Lambert, Co-Founder and Creative Director at PB Creative, explains: “Against a backdrop of fierce competition, it was time for Toni&Guy to create a new design that captured its own vibrant personality and translated it in a way that would make a striking impact on an audience driven by bold statements and fashion-led design.” 

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