Mozilla rebrand

In the next stage of its unique ‘open’ redesign process, Mozilla and design studio johnson banks have released seven possible design routes for the group’s rebrand

Route 1: The Eye

Route A: The Eye. Mozilla identity proposal by johnson banks

The verbal theme has been translated into a graphic route named The Eye. “Even though Mozilla’s old Dinosaur logo is only used internally, not externally, there’s still a lot of love in the community for all things ‘Dino’. What if we could find a way to use just part of a reptile in a dynamic new design?” say johnsonbanks.

Route A: The Eye. Mozilla identity proposal by johnson banksRoute A: The Eye. Mozilla identity proposal by johnson banksRoute A: The Eye. Mozilla identity proposal by johnson banks

Route 2: The Connector

“Typographic experiments with the ‘Mozilla’ name led to this route – where the letters are intertwined around each other to create two interrelated marks, inspired by circuitry and tribal patterns,” johnson banks say.Route B: The Connector. Mozilla identity proposal by johnson banksRoute B: The Connector. Mozilla identity proposal by johnson banksRoute B: The Connector. Mozilla identity proposal by johnson banksRoute B: The Connector. Mozilla identity proposal by johnson banks

Route 3: Choose OpenRoute C: Choose Open. Mozilla identity proposal by johnson banksRoute C: Choose Open. Mozilla identity proposal by johnson banks“Mozilla stands for an Internet that’s open to all on an equal basis – but most people don’t realise that certain forces may divide it and close it off. How could we communicate ‘open’, quickly and simply? Could we find a current symbol or pictogram of ‘open’ and adapt it to our needs?” johnson banks say.Route C: Choose Open. Mozilla identity proposal by johnson banksRoute C: Choose Open. Mozilla identity proposal by johnson banksRoute 4: The ProtocolRoute D: The Protocol. Mozilla identity proposal by johnson banksRoute D: The Protocol. Mozilla identity proposal by johnson banksRoute D: The Protocol. Mozilla identity proposal by johnson banksRoute D: The Protocol. Mozilla identity proposal by johnson banks

Route 5: Wireframe World

Wireframe World looks at “a way to hint at the enormity of the internet, yet place Mozilla within that digital ecosystem”.Route E: Wireframe World. Mozilla identity proposal by johnson banksRoute E: Wireframe World. Mozilla identity proposal by johnson banksRoute E: Wireframe World. Mozilla identity proposal by johnson banks

Route 6: The Impossible M

“We wanted to show the collaborative aspect of the maker spirit in a simple typographic mark. Inspired by both computer graphics and optical illusions, an ‘impossible’ design developed that also revealed a cohesive design approach across all applications.”Route F: The Impossible M. Mozilla identity proposal by johnson banksRoute F: The Impossible M. Mozilla identity proposal by johnson banksRoute F: The Impossible M. Mozilla identity proposal by johnson banksRoute F: The Impossible M. Mozilla identity proposal by johnson banks

Route 7: Flik Flak

This route was developed in parallel with The Eye “as we searched for animalistic solutions, but built characters out of consistent isometric shapes,”johnson banks say. “The more we experimented, the more we realised we could construct a character that also spelt out the words, Mozilla.”Route G: Flik Flak. Mozilla identity proposal by johnson banksRoute G: Flik Flak. Mozilla identity proposal by johnson banksRoute G: Flik Flak. Mozilla identity proposal by johnson banksRoute G: Flik Flak. Mozilla identity proposal by johnson banks

 

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