Daily Archives: 23/09/2016

Day_TM, energy bars

A tasty snack for gym-goers and healthy-minded consumers everywhere. Named and designed by the greek studio, mousegraphics, protein bars are packaged in paper pouches and embellished with pops of color and playful typography. 

“To name this daily snack we simply trademarked the time-span of its use: ‘Day-TM’ registers as a hip and easy to remember formula. Energy bars look like quasi-anarchist clusters of materials (dried fruit, nuts, cereals) or abstract mosaics and this served as our main graphic inspiration. We devised a hand-drawn typeface that replicates in synthesis those clusters and reveals their content in percentages (fruits, seeds, protein, honey). Typography animates packaging with shapes which are the same for letters and objects (i.e. fruits). The packaging surface holds them together exactly like honey binds the bar ingredients. Energy must sure play a role inside and out.”