With bold pops of color used to distinguish one menu item from another, the new design adds a bit of flair and “premiumness” to the once dull, outdated look.
“With the help of new design we made KFC closer to the consumers and more iconic. The packaging became bold and personal appealing. We also made product differentiation more clear and focused on brand’s signature dishes and branded products. Actually, we changed the brand perception in Russia completely performing in terms of global guidelines.”