KFC redesign in Russia


With bold pops of color used to distinguish one menu item from another, the new design adds a bit of flair and “premiumness” to the once dull, outdated look. 


“With the help of new design we made KFC closer to the consumers and more iconic. The packaging became bold and personal appealing. We also made product differentiation more clear and focused on brand’s signature dishes and branded products. Actually, we changed the brand perception in Russia completely performing in terms of global guidelines.”




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s