Barbera Marrone Sofia

“Due to poor sales listings, Designhorse was assigned to redesign the Italian wine Barbera Marrone Sofia. To make it more attractive to Norwegian customers, we choose to increase the size of both the label and the typography to make it more visible in the shelf. The elegant and modern, yet bold result focus on typical Scandinavian values like rationality and simplicity. High quality, no noise. The redesign resulted in 39% increase in sale.”

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