Juicebox is a locally loved cafe and juicery in the busy Capitol Hill neighborhood of Seattle. Specializing in seasonal, vegetable-focused cuisine and 100% organic cold-pressed juice, Juicebox offers food and drink that creates the kind of good energy that lets people work, play, and live better lives. Hum was brought in to lead a full rebrand that would encourage continued growth and brand recognition of the cafe. We started by defining core brand pillars—energized, nourishing, accessible, and mindful—both visually and through narrative. The result is a brand that celebrates the good times that follow good meals.
Targeting an open-minded and health-conscious customer, Hum used friendly type and a confetti system of illustration to establish a visual world that is both energized and accessible.