Design studio IYA and Jack Cunningham’s playful identity system for children’s brand eenymeeny features a pair of colourful characters brought to life with animation.
“The overall look felt too vintage and handmade which did not reflect the product they were selling,” he says. “Our brief was to give the brand a fresher, cleaner feel but still keep hold of warm and friendly elements.”
“The idea was to keep them simple and not obviously human or animal – just made out of shapes which we can use across different elements of the brand,” he adds. “This approach means we have so much flexibility to make them do different things depending on the output – we’re hoping to make them into 3D structures for the new store opening this year,” he adds.