Simple Branding

The Pacific Northwest definitely takes their coffee seriously, so it’s only natural the landscape and atmosphere of the area would be inspiration for a coffee shop. KL Grafik designed the branding and packaging for The Pacific, a mid-size coffee roaster and cafe.

“The colors are acquired from the Pacific Northwest landscape in the fall months. The design aspires to create a feeling of freshness, closeness with nature, and comfort. This brand works perfectly with organic products, promoting sustainability and fair trade practices. The minimalist style compliments the complexity of the Northwestern forested ecosystem.”

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