NASA -rebrand

Jesse Reed and Hamish Smyth’s reissue of the NASA Graphics Standards Manual is now available to purchase. Originally created in 1974 by New York studio Danne & Blackburn, the document was used to guide the design of every aspect of NASA’s new identity, based around its ‘worm’ logo. nasa_21_WEB_IMAGE BY BRIAN KELLEY“The manual provided clarity to an organisation that was built on the foundation of precision, clarity, and unity,” says Reed. “NASA didn’t need a fresh new logo to sell products, it needed to signal authority, giving the collective agencies under one administration a common voice. The program may have been designed 41 years ago, but its fundamental design principles are still in practice today and I think that’s worth preserving.”  


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