New face of healthcare in the US

A new look for digital healthcare marketplace Zocdoc, courtesy of Wolff Olins. In an attempt to move the brand away from the stark, corporate identities of many healthcare companies, the agency has created a logo based around a patient’s face.

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According to Wollf Olins, the Zocdoc brand’s key attributes of “simple, smart and caring” are reflected in the new visual direction, which attempts to bring a more human element to patient care delivered through technology.
Since 2007, Zocdoc’s aim has been to give patients more power when choosing their healthcare and offers a single point of entry from which to find neighbourhood doctors, midwives and dentists, book and manage appointments and fill out paperwork. Millions of Americans now use Zocdoc each month via zocdoc.com or the brand’s iPhone and Android apps.

“Zocdoc is revolutionizing a stale industry to connect with patients in the most simple, relevant and human way,” says Lisa Smith, creative director and head of design at Wolff Olins. “Zocdoc impacts how patients interact with healthcare, and its revamped brand and digital experience is only the beginning of what’s to come.”

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