As surreal as it is, however, it never feels unbelievable. Its depiction of teenage life is unflinching and frequently dark, but the point at which the story changes course – and all the characters and environments radically change in appearance – is a brilliant allusion to some of the self-realisations that happen around this messy and confusing time of life.
This Girl Can launched with a film and series of print ads (created by FCB Inferno) which offered a refreshingly honest portrayal of exercise. There were no unrealistic images of models or athletes looking immaculate at the finish line and no mention of losing weight or being “beach body ready”. Instead, women of various ages and body shapes were pictured taking part in a range of sports – from running to swimming and basketball – and looking sweaty, red-faced and exhausted (but happy) while doing it. Images were accompanied by some defiant and funny taglines, from ‘I kick balls. Deal with it’ to ‘Sweating like a pig, feeling like a fox’.
The agency (Sunshine) devised a new logo which features the author’s name alongside a yellow paper plane, which represents Dahl’s love of flying (he was an RAF pilot during World War One and many of his stories feature flight) as well as the yellow note paper he used to write on.
Crooked letterforms create a warm and friendly feel and letters can appear in a range of colours – from black and white to shades from a custom palette inspired by Dahl’s books (colours include Enormous Crocodile Green, Willy Wonka Purple and Mr Twit Blue).
The agency has also created 2D, 3D and animated versions of the logo and the plane can be used in a range of ways – it often sits above the logo type but can also appear to the right as if flying past letters.
Matt Biespiel, McDonald’s senior director-global brand gave designer from around the world, one week to produce packaging that would be “true, bold and simple”. Initial designs were researched mid-week and, by the end of the week final designs were handed over to McDonald’s lead packaging consultancy, Boxer, who worked them up into the final packaging.
46 designers from Vince Frost to Matt Willey and Dean Poole have created posters for a new campaign promoting Spanish design and advertising competition the Laus Awards.
Rawiu is a bachelor project of brand signs, created at Vilnius Academy of Arts by a graphic designer Ineta Plytnykiene. The project is cherishing traditions of healthy, vegetative nutrition. The created concept suggests using wild plants in everyday cookery all year. Violets, nettles, dandelions, aegopodiums are frozen and can be used in different dishes, also to enrich nutrition by exceptional vitamins.
Jupiter™ is named after the planet Jupiter in relation to its astrological sign characteristics of being the planet that brings expansion, abundance and growth into people’s lives. It inspires and guides people to reaching self-fulfillment and happiness. By engaging in life with open curiosity, people’s worlds will become ever so larger. Jupiter is associated to personal growth—an essential aspect to a child’s learning and self-exploration phase. With a paper and drawing utensil, everyone starts off life as young creatives. Some document their lives, some tell stories, some draw because they love to, and some draw who they want to become. Let children explore and grow through the arts and crafts. Let Jupiter™’s whimsical products do just that.
We know I love type but I also love a good cup of tea, so when I seen both together in this package design I was over the moon. Enjoy.
Designed by Rachel Chu
I love everything to do with type, so Issue 26 of design and typography magazine Slanted is a New York special and a visual treat for type fans like me.
Stencil sets for issue 26 of Slanted by Commercial Type, XYZ Type and Village
The issue also comes with a booklet showcasing 14 recently released typefaces – from Daniel Sabino’s Gandur to Fontsmith’s FS Silas – and a limited edition set of stencils by Commercial Type, Village and XYZ Type. It’s beautifully produced and filled with great illustrations, lettering and photography.
FS Brabo by Fontsith
Designed by Fontsmith‘s Fernando Mello, FS Brabo is a four-weight family inspired by 16th century book typefaces and ‘Garalde’ designs such as Garamond, Plantin and Bembo.
Fontsmith describes the typeface as a “contemporary, personal interpretation of a garalde” rather than a revival: “Brabo’s ‘ct’ and ‘st’ ligatures, upper-case italic swashes and contextual ending ligatures – ‘as’, ‘is’, ‘us’ – all preserve the beauty and character of traditional typefaces, but its serifs are thicker. …Their sharp cuts and squared edges give them a crispness at text sizes,” says the foundry.
Frank by Bunch
Created by Bunch and Alberto Hernandez, stencil typeface Frank was designed as a custom font for print production company Cerovski back in 2013. “The sans-serif display typeface follows the formal tradition of lathe-milling, as used for modular stencils through a mono-linear, thick main stroke and geometric rounded endings,” says Bunch.
Le Bon James by Sawdust
London type design studio Sawdust has updated its website with a handful of new projects, including an angular custom typeface for basketball star LeBron James and some striking sculptural lettering for the Wired World in 2016 (Wired magazine’s latest annual trends report).