Daily Archives: 15/12/2015

El Postre

What better gift to get this holiday season than a beautiful box filled with delicious sweets. Designed by Anagrama, El Postre’s cakes and pastries are packaged in ruby red boxes, striped with reflective gold and secured with a red ribbon. The overall design not only achieves a modern look and feel but gives the brand a festive appeal.

We took a basic element from traditional bakeries and gave it an abstract form to create an icon that was representative of the brand, then integrated it with a simple typographic selection, resulting in the logotype.”