A heartwarming Christmas ad by John Lewis
What better gift to get this holiday season than a beautiful box filled with delicious sweets. Designed by Anagrama, El Postre’s cakes and pastries are packaged in ruby red boxes, striped with reflective gold and secured with a red ribbon. The overall design not only achieves a modern look and feel but gives the brand a festive appeal.
We took a basic element from traditional bakeries and gave it an abstract form to create an icon that was representative of the brand, then integrated it with a simple typographic selection, resulting in the logotype.”
The Rising States is a contemporary boutique located in the heart of the Lower
East Side, NYC. The collections are curated seasonally with established and up
and coming designers from around the world. A complete rebrand, along with store
signage, in-store collateral and photography were developed.
Branding, art direction and photography in collaboration with Elle Kim
Click here to veiw more of Micheael’s work
Over the last year I’ve been pinning lots of nice packaging design onto my own pintrest account. Check there out here.