Think with Google

Branding agency MultiAdaptor has created a paper notepad and pencil that uses conductive ink to control an app for Google marketing service, Think With Google.



“Our notepad had to be compact and convincing,” says MultiAdaptor. “Conductive ink allowed us to interface with digital content using a pencil, but we wanted to avoid the expected ‘R&D’ aesthetic of cables and circuitry and create something more simple and human.”



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