Think with Google

Branding agency MultiAdaptor has created a paper notepad and pencil that uses conductive ink to control an app for Google marketing service, Think With Google.

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“Our notepad had to be compact and convincing,” says MultiAdaptor. “Conductive ink allowed us to interface with digital content using a pencil, but we wanted to avoid the expected ‘R&D’ aesthetic of cables and circuitry and create something more simple and human.”

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