Black Squid Design worked with MUSQ to develop their text based logo, which created the foundation for all their materials moving forward. A bold and curvy font, in all caps and modified into a uniquely abstract logo mark. Black Squid Design has created a sleek and upmarket brand for MUSQ.
Working with a simple black and white color palette and using the logo mark at a large scale, gives the line a strong unified look. It has a refined femininity and classic color palette. Introduced in the candle collection is the use of a bold, graphic pattern made up of plant and floral shapes. The patterning is used tastefully and feels like a perfect extension of the brand by incorporating and referencing the “natural, real ingredients” the products are created with.