CRAFT London brand by Here Design

CRAFT London, is a new restaurant, bar, and café in Greenwich, London. CRAFT brand has be design by Here Design who have created a bold identity to appeal to an urban audience that desires a high quality dining and drinking experience.


“The brand identity had to convey our excitement about craft itself and to do this we chose mark-making as the overall visual expression of this enthusiasm. Expressive mark-making – in all its different guises – reflects the perfect imperfections and idiosyncrasies present in any handmade object made by proud, imaginative craftspeople. Summing up the relationship between head, eyes and hand, mark-making conveys both the presence of the craftsperson and their role in the creation of beautiful experiences, especially here at CRAFT London where craftspeople are central to the audience’s experience.”

Here-Craft-PWF-0587 -2-1


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