CRAFT London, is a new restaurant, bar, and café in Greenwich, London. CRAFT brand has be design by Here Design who have created a bold identity to appeal to an urban audience that desires a high quality dining and drinking experience.
“The brand identity had to convey our excitement about craft itself and to do this we chose mark-making as the overall visual expression of this enthusiasm. Expressive mark-making – in all its different guises – reflects the perfect imperfections and idiosyncrasies present in any handmade object made by proud, imaginative craftspeople. Summing up the relationship between head, eyes and hand, mark-making conveys both the presence of the craftsperson and their role in the creation of beautiful experiences, especially here at CRAFT London where craftspeople are central to the audience’s experience.”