While chains like McDonald’s and Burger King certainly dominate a lot of the fast food market, regional chains that use fresh, local ingredients appeal to a large audience as well. Those prime ingredients certainly make a better tasting burger, so 485 Design created the design for Better Burger, a name that not only makes the promise, but also delivers it.
The McBike Concept
The fast-food giant McDonalds has brought a clever design for transporting your burger, fries and drink on your fixie! A concept for now, designed by global agency Tribal. The idea was to target those looking to take their fast-food on the go and specific to cyclists. A simple box design that hooks onto a bicycle’s handlebars. When opened it unfolds reveling two pockets where the burger and fries stay rested in place.