Glorix mosquito repellent encourages blood donation throught ad campaign

BBDO Russia Group has created this unusual campaign for Glorix mosquito repellent. Based on the idea that mosquitoes steal your blood, and that if you use Glorix you could donate it instead, the team created a series of ‘micro-portraits’ in a smear of blood the size of that left after a mosquito has been slapped on a wall. The portraits were displayed (with magnifying glasses) in a gallery and visitors were encouraged to donate blood after viewing them.

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