Apple continues stripped-back style in new ads

As in the posters, the premise with these ads is simple: they are product demos, showing off the quality of the iPhone 6’s camera. While the films have clearly been edited by Apple – each is only 15 seconds long – and music added (often to great effect), our understanding is that they feature found footage all genuinely shot by members of the public using the phones, which has been discovered by Apple and its ad agency TBWA Media Arts Lab.

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1 Comment

  1. dovidmoshee

    Reblogged this on Art. Digital. Strategy..

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