“POM POM is a modern and stylish lingerie brand created by Reynolds and Reyner agency for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan ‘Work hard, play hard.’”
Up Next some lovel packaging by Adil Kim, just look at the colours! Le Bon Garçon is a Los Angeles company that specializes in hand-crafted French style salted caramels.
Another Branding piece here this time by Anagrama. Andenes, is a new type of shopping center in Mexico. Using bright colors and minimalist graphics, it appears exciting and fun but still has the potential for attracting a vast audience.
“Andenes is a new project model for mixed-use shopping centers established in Monterrey, Nuevo León. It intends to convey values such as good experiences, universality, entertainment, and serve as a meeting point for young people and adults. Our branding proposal starts by communicating the fun and friendly personality of the shopping center, and then adds a modern and dynamic feel and implements cozy elements to communicate its wide accessibility.”