Visser & Smith Marine Contracting are specialists in laying offshore power cables. All those windfarms you admire from the plane window as you cross the channel? These guys connect them up. Recently, Boskalis, a dredging company, and construction giant VolkerWessels took the business over with a view to international expansion. The new ownership structure and new ambition required a name change and brand update, which is where Studio Dumbar stepped in.
Studio Dumbar gave the new firm a new positioning and a powerful wordmark. Supposedly, the ‘M’ dipping beneath the baseline suggests ‘grid-to-grid connectivity’. Giving the brand strength and quirkiness.
Sometime a brand don’t need fancy patterns, gradients or clumsy. Just great, bold type applied using a simple black and silver colour palette (no Live Surfaced tote bags or T-shirts in the presentation either – a coffee cup is as fancy as it gets)