Concept created for Fraher Architects by Glasgow studio Freytag Anderson, which features a logo made out of a plan view of the letter F. As the studio explains on its website, intersecting compartments can be used to store text, images, patterns or textures, giving the practice a flexible system that can be adapted to suit a range of applications. Line weights and compartment sizes can also be manipulated, and the device has been put to good use as a wall graphic directing visitors around Fraher’s South London office (pictured below).
The colour palette couples scarlet with white, black and warmer shades of grey, and graphics will be used alongside Colophon’s Apercu typeface.
Graphic Design 