Aesop designs logo for Andy Murray

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Branding agency Aesop has created a logo for tennis player Andy Murray, featuring his initials and the number 77. The logo, designed by Dan Calderwood at branding agency Aesop, uses ’77’ as a reference to Murray’s recent Wimbledon win on July 7, which made him the first British man in 77 years to top the tournament (it’s also the name of his management agency).

Calderwood says: “We wanted to create a modern mark that captures Andy’s energy and spirit whilst subtly referencing his affinity with the number ’77′ … It’s simple and striking, with heraldic cues that echo his dominance on the court.”

 

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