coca-cola social media guard

This film for Coke from Memac Ogilvy Dubai, which proposes a remedy for those addicted to social media in the form of a Coke branded ‘social media guard’ (which looks suspiciously like an collar for injured animals). It’s a funny take on a common problem, if a little out of character for a Coke ad (this other recent spot for Coca Cola Light from Johannes Leonardo is much more in keeping with expectation, almost to the point of seeming like a spoof itself). Creative director: Ramzi Moutran. Associate creative director: Sascha Kuntze; Designer: Diana Alzubeidi.

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