New Look eBay

After 17 years, eBay have ditched there quirky, overlaying logo in favour of a more sedate identiry.

old

new

I by all means think the old logo was not perfect but the new logo is playing it to safe. If you showed any 2 letter together you know it was eBay but would that still be the case? I don’t think so, I agree that to have a new look is positive but why change it so much when the old is working so well. You could have a more up to date logo but still people should be able to say eBay even with different letters I’m sorry to say this could be anyone logo.

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