london 2012

With the Olympics only started, creative review got a look behind the scenes to see.

as you enter the Olympic park from the Westfieild shopping centre. The first thing that meets you is the Stratford Gate. the font comes out for the look of logo coming direct from Gareth Hague’s with TFL’s Johnston typeface.

They’re a look for the games that is used throughout London.

each venue has its own colour. blue and yellow for water sports these colour will lead you to were you are going, they go through to the tickets as well.

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