“Camilla Stephens is passionate about pies. She makes really yummy hand-made pies with high quality ingredients. Uncommon pies, in fact. We loved her pies too and saw the opportunity to open up a market appealing less to your hungry man in a van and more to a discerning female audience. ‘To nice for the price’ someone called – probable with a big mouthful of pie…” Zuggyrat Brands, Designer.
I love this packaging design and the feel of the entire look of the piece is just so lovely. The illustrations are not in your face as they take on a lighter tone of the darker colour which is what I think makes it work so well. This goes into my box of designs that I wish I’d done.