7up Redesign

7up is the latest company to have a redesign. The new look was created by Tracy Locke from New York. The design was produced in this way to bring them back to the core element that defines 7up: lemons, limes, bubbles and refreshment. 

This new design is a marked improvement on the old design (below), however it also tends to look better on the mock-ups than the final product.  The image above shows where the circles and bubble come from, using the lemon and lime and then just keeping the shape. 

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