7up is the latest company to have a redesign. The new look was created by Tracy Locke from New York. The design was produced in this way to bring them back to the core element that defines 7up: lemons, limes, bubbles and refreshment.
This new design is a marked improvement on the old design (below), however it also tends to look better on the mock-ups than the final product. The image above shows where the circles and bubble come from, using the lemon and lime and then just keeping the shape.
Graphic Design 