Thinking inside the box

Following on from a recent post about Great Ormond Street Hospital (GOSH) new wayfinding plans, I was given a link to Focus EDG.  Roark Gourley was enticed to make a difference in the lives of children.  He created a fantastic jungle, breathing life into the situation.  The approach was to design a child’s toy box with a jungle inside.  The graphics were put into action of the floor, room signage and wayfinding. 

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