Following on from a recent post about Great Ormond Street Hospital (GOSH) new wayfinding plans, I was given a link to Focus EDG. Roark Gourley was enticed to make a difference in the lives of children. He created a fantastic jungle, breathing life into the situation. The approach was to design a child’s toy box with a jungle inside. The graphics were put into action of the floor, room signage and wayfinding.