Channel 4 branding

Five years after their rebranding Rudd Studio has updated the Channel 4 splintering logo in a series of new on-air graphics packages.

Still keeping the famous logo created by Martin lambie-Nairn in 1982, Rudd Studio has created a series of new animations of the graphic, with this new work attempting a more “oblique” and “cubist” feel. 

The studio’s Matt Rudd worked alongside Oscar Gonzalez, animation director, to develop a way of viewing the logo from two angles at the same time. “It seemed appropriate for the channel to see things in an unusual way,” he says. “We were surprised at how the logo remained recognisable, even when tiny segments of it were revealed and any one time.

“We made many of the on air elements five years ago so that they would incorporate video or photographic images,” Rudd continues. “This device has helped the Channel’s latest identity to endure well, and we chose to keep it.”

The new graphics package includes 100 one-second strings and several animating textures which contain photography. This new design can now be viewed on Channel 4.

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