Waterstone’s Rebrand

Waterstone’s has a brand new identity, out go the serifs and caps and in comes the sans and lowercase.  There is also a range of logo iterations in the store.  This rebrand has been completed by venturethree.

There is a mixed reaction about this rebrand, The Register described it as resembling ‘pendulous dugs’.

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1 Comment

  1. feels strange to look at it, but I will get used to it probably, I love those posters though!

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