As I’m looking at advertisement this semester for University I came across these really powerful images that brings home the fact that all these people died because no one was able to give them first aid. This campaign was produced by Nadav Kander, with the aim to illustrate the importance of everyone having basic first aid skills, by giving examples where they could save a life. The portraits show the faces of individuals that look like they are sleeping, however the text explains that they are in fact died and tragically died in situation where first aid could have saved their lives. It is a very simple layout containing a very powerfully message. This information and images were got from the Creative Review Blog.