To challenge fans on Lego a website has been created, Lego Click, this gives them the opportunity to share ideas. As part of the launch they created a film by director Blue Source. This shows a Lego inventor enter a surreal world of Lego Click and share his ideas. The website takes a while to upload but it is worth it so have patience.
Lego Click home page
At present the Lego Click website holds an array of films, photographs, tweets and blog posts. Some of these are Lego specific but others are not. If you are caught up in the Lego obsession you can download the Lego iPhone and this will enable you to turn your photographs to look like they are made up of bricks.
The website has been brilliantly designed and every detail has been carefully thought through.
All this information was taken from the Creative Review Blog.