New Coke ad
Here a new Coke ad by :Wieden and Kennedy, Portland. Creative by Brain Murphy, Nate Miller.
This ad has been directed by Daniel Kleinman. It demonstrated a history book that is brought to life and the leading role is illustrating a student who is having a catnap being roused so that he can go and take his final exams.
What type are you?
Strange question to ask yourself and you might think you have lost the plot, or at least that I have lost the plot but here goes. Have you ever wondered what typeface you are? Well if you have you can now find out. Pentagram can now give you the answer you have been waiting for, simply visit their site here. Then you type in your name and the password which is ‘character’ and you start the journey to discover the real you. A figure posing as a psychiatrist will then ask you a range of questions and then will establish what typeface you are.
When I tried this I was diagnosed to be Archer Hairline (above). Let me know how you get on and what typeface you are.
FWA website of the year
We Choose The Moon has been selected as this year’s winner of the FWA Website Year Awards. This is a recreation of the Apollo 11 mission to the moon which is recorded in every history book. The site can be viewed here. It was created by the Martin Agency and Domani Studios. A panel of judges selected this as the best website of the year from a shortlist of 12.
The graphics contained within this website are brilliant. I personally have never experienced anything like it before. It demonstrates step by step a guide of the mission accomplished on the moon. It tells you how long you have been in the air and how long you have left. It also illustrates the variety of stages that the craft goes through. It was set up to celebrate the 40th anniversary of this historic Apollo 11 mission.
43,000 people cast a vote to what they felt was the best site, this was to be awarded the FWA People’s Choice Award 2009. The winning site was Labuat, this is an interactive music video and it allows the user to experiment and play around with the graphics while the song is being played. This site was designed by Herraiz Soto & Co and you can be view here.
BBC Knowledge
BBC Knowledge film; agency: Three Drunk Monkeys; director: Sean Pecknold
Sea Pecknold has been taken on by Rokkit and he has directed this film for BBC Knowledge. This is his first venture into directing in a commercial setting.
I discovered this short animation on Creative Review. In my opinion this animation is very successful and contains quite a lot of information. I particularly like the way that it links one scene to the next the way they have achieved this creates added interest. It doesn’t jump and this means the entire animation works as a whole.
Lego Click
To challenge fans on Lego a website has been created, Lego Click, this gives them the opportunity to share ideas. As part of the launch they created a film by director Blue Source. This shows a Lego inventor enter a surreal world of Lego Click and share his ideas. The website takes a while to upload but it is worth it so have patience.
Lego Click home page
At present the Lego Click website holds an array of films, photographs, tweets and blog posts. Some of these are Lego specific but others are not. If you are caught up in the Lego obsession you can download the Lego iPhone and this will enable you to turn your photographs to look like they are made up of bricks.
The website has been brilliantly designed and every detail has been carefully thought through.
All this information was taken from the Creative Review Blog.
Draw the line
For our final project in this semester we were given the task to create a piece based on a design issue. I decided to create a booklet based on ethics. What I wanted to do was to create a piece that would be used by designer before they would decide to accept a job or not. I wanted them to think about the impact that this would or could have. I adapted the theme of stop, look and listen but this time for design. I used pixelated images of a hand, eye and ear and enlarged these to create the image that I would eventually use within the booklet. I used tracing paper with the type on it to create something different.
your conscience now comes in booklet form
STOP…before you leap: think about the impact, were are your boundaries
LOOK…at the results: what are the effects, what do people want
LISTEN…to your conscience
Ardmore
I previously stated that I would post some information regarding Ardmore the company that I was sent to interview. The interview was carried out a number of months ago and then we had to create a piece based on this interview. My team decided to create a mouse mat design and here is a design that I came up with. We wanted something that would be useful in the work place and wouldn’t be left to set on the shelf and collect dust. I had decided to use a quote from our interview, ‘The creativity doesn’t come out of the blue- the more you research and the more you do your homework the better the results’ (Larry McGarry, Creative Director), as the main design. The answers to the questions we asked were placed on the back and took the format of an article format (see images below). The Creative Director Larry McGarry very much emphasised the importance of knowing everything about your client and this would help you immensely with any design work you had to do for them. Ardmore has created a lot of well known local advertising, ranging from Metro to the NI Fire and Rescue. I know that I learnt a lot from the interview and have gained a better knowledge of how I should go about my work and working with clients.
Photography
Now that all the hand in have come and gone and I have time to breathe again I through it was about time to post some of the work that I have been doing over the last number of weeks. One of my modules was photography and our first section was to explore composition and how by the slight repositioning of your camera you can create an entirely different meaning to the image and to the object. My aim was to attempt to recreate a piece that had been produced by photographer Dylan Collard, below.
To recreate this I had to contact my dad’s boss and ask his permission to take photographs of client’s files. I know that this doesn’t sound very exciting but there was something about the lines and the depth that really got my attention and I wanted to see how I would be able to use these everyday objects to create something different and interesting. Here is what I came up with.
Another project was to do with lighting and constructivist photography. I headed up to Stormont Parliament Buildings, Belfast and my plan was to take photographs of the shadows created on the building but to my disappointment the security gate was closed and I could not get near to the building. However there are a lot of steps leading up to Stormont and the sun was making its way of the very long avenue. I decided to wait around to see what I could capture. I have to say it was an extremely long wait but in my opinion a wait that was worthwhile. The effects were amazing and seemed to match what I had been asked to do in my brief so I was delighted. So the moral of the story is to have patience and always go with a plan B which in my case turned out to be more successful than my plan A would have been. Here are the results.
We also had to create some Barbara Kruger style poster. Karla Burns and I decided to work together and started taking photograph of a variety of chairs. We were limited as to what we could do as the poster needed to look like Kruger’s work. This meant that the font style, size and colour were already decided for us. However we had lots of fun creating these pieces.
Going West animation
Andersen M Studio has used approximately 3,000 still images to create this animation. It is an extract from Maurice Gee’s novel entitled ‘Going West’. They were commissioned to create this animation by Colenso BBDO. Line Andersen designed and created this and her brother Martin took the photographs. “The entire film is handmade, using only 10a scalpel blades and paper,” explains Martin Anderson. Two SLR cameras were used to capture the images.
This is a beautifully created stop motion animation. The transaction from one image to the next is suburb and the time and effort that has been spent is obvious and this has enabled them to create a piece where every detail has been thoughtfully thought out. The quality of the photographs also enhances the final outcome. Given that we are looking at applying sound to our photo essay hearing how it was applied to this animation has helped me to see how it has all been brought together.
Christmas is here
While browsing on the CR website I came among some really interesting links and images that are particularly appropriate for this Christmas season and for that reason I decided to post the images that caught my eye.
Bjorn Runne Lie, a Bristol illustrator, was commissioned by No Brow to create four Christmas card designs. They had these screen printed by hand which would result in each card being different colours.
This was designed for visitmanchester.com by Peter Saville in association with Howard Wakefield. If you are interested click here to see what it looks like open.
Raw Design, as part of the Christmas By Colour project asked an array of designers and image makers to produce a selection of colours that they believed totally summed up the Christmas season. The paper was provided by GF Smith and this permitted CBC to print posters that brought into view the submissions that they had received. This year the CBC asked for the selection of 40 to be reduced to the top 12 favourites. These are now available to buy in packs of six from christmasbycolour.co.uk.
Studio 8, was asked by the Paper Company Fedrigoni to design their 2010 calendar. This takes on the form of a pile of coloured paper, there is a sheet to represent each day of the year. A number to represent each date is perforated into a sheet and this means it can be pushed out and moved to the top of the pile each morning.
